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    Why You Should Think About Listing Prices Like an Auction’s Reserve Price

    By Jenn Schaake | April 20, 2021

    For generations, the homebuying process never really changed. The seller would try to estimate the market value of the home and tack on a little extra to give themselves some negotiating room. That figure would become the listing price of the house. Buyers would then try to determine how much less than the full price they could... Read More

    What It Means To Be in a Sellers’ Market

    By Jenn Schaake | April 11, 2021

    If you’ve given even a casual thought to selling your house in the near future, this is the time to really think seriously about making a move. Here’s why this season is the ultimate sellers’ market and the optimal time to make sure your house is available for buyers who are looking for homes to purchase. The latest Existing Home Sales Report from The... Read More

    Why This Market is Nothing Like 2008

    By Jenn Schaake | March 14, 2021

    6 Simple Graphs Proving This Is Nothing Like Last Time Last March, many involved in the residential housing industry feared the market would be crushed under the pressure of a once-in-a-lifetime pandemic. Instead, real estate had one of its best years ever. Home sales and prices were both up substantially over the year before. 2020 was... Read More

    Want to Build Wealth? Buy a Home This Year.

    By Jenn Schaake | February 7, 2021

    Want to Build Wealth? Buy a Home This Year. Every year, households across the country make the decision to rent for another year or take the leap into homeownership. They look at their earnings and savings and then decide what makes the most financial sense. That equation will most likely take into consideration monthly housing... Read More